As a business owner, you know that there are hundreds of areas demanding your attention every day. Whether you’re an established chiropractor, or you’re just starting a chiropractic business, one thing that’s in short supply is time. There’s simply never enough to get everything done.
The same is true of your clients. Everyone has busy lives, and it’s vital to get to the information we need quickly. That’s why at ChiroScout, one of the things we focus on is making your chiropractic website lightning fast – It’s better for you, it’s better for your clients and Google will love you.
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Accessing your website on the go
More and more people are using their smartphones, tablets, and mobile devices to research businesses and decide where to buy products and services. Most of us don’t have much patience when we’re online – If a website loads too slowly, we’ll click off of it and find another alternative.
A fast, easy-to-use, elegant website will help your chiropractic business to stand apart from your competitors, and build trust in you and your services. In addition to being a better experience for your customers, a faster website can improve where you appear in search.
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The truth is that site speed affects many key areas of your website:
- How many pages your visitors look at.
- How long they spend on your website.
- How likely they are to leave after they’ve clicked on a page.
- And, most importantly, how likely they are to contact you to arrange for an appointment.
It’s in your best interests to have a site that’s optimized for speed and makes it easy for your potential clients to find and use your chiropractic business. In fact, there’s evidence that a 1 second delay in page load times could result in a 7% decrease in the number of people that contact you through your website.
Google uses the speed of your website to help decide where to rank you in their search results.
Test your website here on Google Speedtest.
This is especially true on mobile devices – The faster your website, the better you will rank.
Naturally, we can help you increase your Google ranking in all sorts of ways, and speeding up your website is something we do from the beginning. In fact, look at this before and after for a client.
How we to speed up your website and how you can too
Because we manage your website on your behalf, we’re able to make tweaks and changes to increase the speed. This includes:
- Optimizing images and pictures so they load quickly.
- Removing any unnecessary code, scripts or other elements from your website.
- Minimizing the number of requests your website makes to get information.
- Using caching and other techniques to speed up your website further.
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Better for your users
Your website isn’t just about getting people to contact you and make appointments. We provide you with first-class content and information to build your authority and help your website stand out. This includes letting your clients know about health trends, local information, and how chiropractic treatments can help them.
We make sure they can get to that information quickly and easily, both by improving site speed and making your website intuitive and easy to navigate. This helps you rank in search results, gets more people to your website, and ultimately wins you more clients.
SingleHop, a web host company, built out an infographic that shows best practices to speed up your chiropractic website.
Conclusion
An optimized, easy-to-use, fast website is a great way to help your chiropractic business stand apart. You can get an edge on your competitors by giving the right information to your clients in a fast, easy-to-understand way. A combination of a fast website, expert local search engine optimization, rich content, and great marketing will help you get noticed and win you more clients.
Contact us today to find out how we can help you.
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